Howdy,
I’m Liz Pickard. I’m an organic farmer turned copywriter who helps regenerative food and ag businesses get their big ideas to bigger audiences.
Because you are BIG thinker working on food issues…
(organic & regenerative agriculture, climate change, environmental justice)…
you need to be thinking big about your MESSAGING.
Words are the most basic yet most important tool you have.
In the hands of a skilled professional, they form a strong foundation that the rest of your outreach and marketing strategy is built on. And yet, a lot of organizations overlook this high-leverage opportunity by DIY-ing their website and email copy.
Instead, they focus on the wrong thing (like hacking the social media algorithm 😒), only to quickly become discouraged. If you want your BIG ideas to reach a BIGGER audience, it’s probably time to invest in professional copywriting.
Here’s how I can help →
1. Book a free 30 minute discovery call
Find a time that works best for you.
2. We chat
To be sure professional copywriting is exactly what you need to meet your goals
3. We’ll start with a test project
So we’re both positive it’s a good fit.
Testimonials
“Liz’s work instantly leveled up our website, and made us feel and look more professional immediately. The improvements helped us break through to a wider audience and made us more confident in our pricing.”
Brett Miller, Owner, Shared Roots Farm
“Since adding Liz to our team, we’ve consistently grown our audience and increased our client base. New project leads are up by 14% after just a few months, and we’re finally attracting our dream clients.”
Ryan Clover-Owens, Owner, Maple Creative
“Liz is the Michelangelo of copywriters! I find it hard to write about myself. Liz helped me hone my effort to reveal the essence of what I wanted to convey — and say it in a way that I felt comfortable.”
Zita Christian, Host, Ritual Recipes Podcast
The difference professional copywriting can make
🫱🏻🫲🏽 Tell a story that connects, and start building real and lasting relationships with your audience.
🤔 No more guessing – put a proven strategy in place so you can stop wondering if your website and email copy is working.
⏳ Buy back your time by outsourcing your writing and focus on what you do best instead.
👩🏻🏫 Work with an expert in your field who can interpret technical jargon for a broader audience.
✅ No more writers block preventing your most important projects from moving forward.
Hire an expert in your field
It’s not easy communicating about farming and rural life.
Only 20% of the US population lives in rural areas, while less than 2% is employed on farms.
That leaves a lot of people out of the loop, with little to no knowledge of what’s going on in today’s food system.
That’s where I come in.
Just like you, I’ve dedicated my life to making the world a better place through food systems transformation.
Now I want to support others on the same path.
Experience to ensure your copy connects
- I have 12 years of experience in organic dairy and field crop production, with university credits in soil and crop sciences (I can drive a skid steer and read academic papers!)
- I’m a certified journeyperson grazier with 3 years of management intensive grazing experience.
- I have a Master’s degree in agrarian political ecology and food policy.
- Plus two years of Ivy League-level PhD training in rural development, with a focus on agricultural and environmental sociology.
- Writing experience across multiple styles, from academic writing to persuasive copy to grant writing and journalism.